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    Why tone matters: making the right impression in German markets

    Why tone matters: making the right impression in German markets

    The German saying, “Der Ton macht die Musik” (the tone makes the music) states...

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    Keywords: a translation practice for digital marketing

    Keywords: a translation practice for digital marketing

    “The surpassing confidence of any particular use of a word, within a group or...

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    How to score more points with your World Cup social campaigns

    How to score more points with your World Cup social campaigns

    In a YouGov survey conducted with 70,000 people across 36 countries last year, it...

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    Reaching the Chinese audience through social media: the power of WeChat and Weibo

    Reaching the Chinese audience through social media: the power of WeChat and Weibo

    It may shock you to learn that despite being a place where you won’t...

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    SDL Trados Roadshow 2018

    SDL Trados Roadshow 2018

    Every year, SDL organises several roadshows in different locations in Europe and North America...

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