A Handbag By Any Other Name Is Not The Same In China, Hong Kong and Taiwan

In an article for Campaign, Chief Operating Officer, Lindsay Hong discusses the various dialects prevalent across China, Hong Kong and Taiwan and gets to the bottom of some of the most common questions facing marketing-savvy translators.

Lindsay Hong

“Unlike post-purchase content, marketing messages are consumed in a nanosecond, meaning that brands have to fight to be heard. However, you may hear the word “translation” and shudder at the difficulty of quality assurance and the potential expense. In a bid to economise and keep things simple, you may be asking questions like “everyone in Hong Kong is bilingual, so why can’t we use English?” and “how much do variations by territory really matter?”

Read the full article here.