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    Style guide creation: How to refer to your brand

    Style guide creation: How to refer to your brand

    Witty or earnest, formal or conversational; as a brand, you need a unique voice....

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    Leveraging language on social media for travel marketing

    Leveraging language on social media for travel marketing

    It goes without saying that social media should be a central part of any...

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    Is your business prepared for the challenges of personalisation?

    Is your business prepared for the challenges of personalisation?

    It has never been more important for businesses to deliver relevant and personalised experiences...

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    Pants Vs Trousers: Using Performance Linguistics™ in search marketing

    Pants Vs Trousers: Using Performance Linguistics™ in search marketing

    Commercial copywriting and translating is a highly skilled job. Copywriters need to understand the...

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    Mastering content marketing in the Middle East

    Mastering content marketing in the Middle East

    Tailoring your content to suit each market is always important, but what specific things...

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    Conversations With Women At Locaria

    Conversations With Women At Locaria

    We sat down with Locaria employees Ayla Taskaya, Victoria Gütter, and Cristina Marín to...

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