Events – London SEO
Limited Event – RSVP Required
Topic: Scaling Optimisation Across Languages and Cultures
Location: Vinoly Room, 1, Sky Garden Walk, London EC3M 8AF, United Kingdom
Date: Friday, February 16th, 2024
Time: 12:00 – 14:30: Lunch + Roundtable Discussion
Optional: 14.00 – 15:00: Q&A / Networking / Workspace
Capacity: 16
Summary:
Locaria is a global linguistics agency specialised in cultural insights, linguistics, multilingual marketing & creative adaptation. Our multilingual SEO division has a unique structure that enables global SEO teams and agencies to execute multi-market optimisations.
We are 1 of 3 language providers recommended by Google’s international growth division, and we currently work with in-house SEO teams at Adidas, Ecco, Ralph Lauren, LG, Calvin Klein, Autodesk, Patagonia and agencies such as Assembly and GroupM.
We are hosting a private lunch & learn event in London designed for international SEO managers. We will be sharing insights from our work and client portfolio, and welcoming clients and contacts to share their experiences from running successful multi-market projects and programs.
– What are the approaches & Impacts of local language keyword research?
– NMT, GenAI and Freelancers: New Processes for scaling content creation .
– Understanding operational models for delivering efficient global SEO programs
– How to prioritise which markets to invest in, and how much budget to allocate?
The format will include four short stimulus presentations, with an open discussion on each of the core themes. Attendees are encouraged to share as much or as little as they want with their peers.
This event will provide a unique opportunity to meet our team, clients and other SEO specialists, and to enjoy a set menu lunch with incredible views from the Sky Garden.
Please register below with any dietary requirements.
We look forward to seeing you there!
Speakers
Lorraine van Biggelaar – Multilingual Organic Performance Lead
With more than 10 years experience in global SEO Optimization, Lorraine oversees our specialist multilingual SEO department of 8, and a network of 200+ in-market content specialists. She is responsible for advising and executing global optimisation projects and roadmaps for our key clients, working in over 75 languages.
Dominic Lucker – Head of Cross-Channel Planning
Dominic was once responsible for the organic performance department at Locaria and supported sister agency ForwardPMX (now Assembly Global). Dominic now works with clients on tactics and strategies across paid media and organic media, and links together deliveries with website localisation deliveries and creative adaptation projects.