Agile Localization For New Market Entry

Title: Agile Localization For New Market Entry
Date: Tuesday 20th of February 2018
Time: 9:00 am to 11:00 am
Location: Hotel Zelos, Downtown San Francisco
Format: Private Round Table - Limited seats available Breakfast Provided

Please fill in the fields below if you wish to register for the event

Locaria will be hosting a private roundtable session for current clients and our wider network in San Francisco and the Bay Area. We will discuss the best approach to delivering high performing multilingual content for digital marketing channels across diverse international markets.

We will explore how brands can simply and successfully scale their businesses into new international territories, while keeping control of localization budgets and ensuring ROI. The session will cover localization of paid and organic media, website content and social media content.

Our clients will be sharing their experience, with a focus on the trials and tribulations of building their online presence internationally. We will be extending the invitation to this educational peer-to-peer session to other senior digital marketers based in San Francisco, with a view to inspiring the international marketing and localization community to develop better strategies for their brands.

Why Attend?

Attendees will gain a greater understanding of:
– How to effectively gauge demand for your brand in a new market or region
– How to make your localized content a more powerful sales tool
– The key factors that drive successful market entries and sustainable performance
– Insights into the experiences of brands that are currently running complex, multilingual campaigns across multiple markets

Previous Attendees Included Cisco, Eventbrite, Square, AppDynamics, Turo, Zoosk, Zendesk , Uber and Cloudflare.


Lindsay Hong


Head of Locaria

Lindsay leads our diverse multicultural team and sets the strategy to ensure Locaria’s services remain at the cutting edge of international digital marketing and localisation. She is responsible for overseeing the strategic development of Locaria’s business model to support our clients across our global locations. Prior to Locaria, Lindsay worked client-side in e-commerce, developing new businesses and expanding into international markets with some of the world’s leading brands. Lindsay is fluent in Mandarin Chinese, having lived and worked in the APAC region and as part of UKTI’s e-expertise bank, is a passionate advocate for international trade.


Multilingual Content Lead

Jennifer has worked for several major luxury and fashion e-retailers, including Net-a-Porter and River Island, whom she helped to adapt their global strategy – on-site and off-site content, product feed, SEO, PPC, merchandising calendar, etc. – to local markets. In September 2016, she joined Locaria as a Multilingual Content Lead, to support a wide range of website localisation and paid media projects, with a focus on cross-channel marketing, technology and workflow