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Lost in Translation: why marketers can’t get too excited by machine translation

In an article for Fourth Source, Chief International Officer, Hannes Ben reviews the possible impact of using machine translation to support multilingual communication. “The ultimate dream for anybody targeting a multilingual audience is to communicate with people in their own language regardless of cultural or linguistic background, in real-time, and if possible without

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What’s in a name? The Global Translating Challenge

In an article for M&M Global, Locaria’s Founder Hannes Ben discusses Performance Linguistics and how using the wrong language or losing the meaning through poor translation, punctuation or tone of voice can be a costly mistake for marketers worldwide, with a focus on the Canadian, Chinese and Middle Eastern markets.

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Advertisers – don’t forget to market to French Canadians

In an article for Business Review Canada, Locaria Multilingual Organic Performance Manager Lenny Renshaw discusses the importance of localisation in e-commerce in Quebec.

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Richiedi un preventivo ora

Richiedi un preventivo ora

Notizie e pubblicazioni

Lost in Translation: why marketers can’t get too excited by machine translation

What’s in a name? The Global Translating Challenge

Advertisers – don’t forget to market to French Canadians

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