As an international SEO agency, we know that organic performance requires a balance of linguistic and market knowledge. Our specially trained market research analysts work closely with both off and on-site optimisation teams to ensure that all the content we provide is stylistically sound, whilst keeping in accordance with regional SEO requirements. Our expertise is backed up with proprietary technology that helps our teams efficiently conduct advanced multilingual keyword research. We generate data surrounding user intent, relevancy, and the popularity of keywords. From this, we build structured and sustainable SEO campaigns.
Being multicultural is in our DNA. As a diverse multilingual SEO agency, the spectrum of different cultures represented by our in-house team is as broad as it gets, with only two native English speakers in our global team.
Passionate about their home markets, the team keeps up to speed on current trends, as well as industry developments and concerns. Additionally, our in-market network is not simply concentrated in major metropolitan areas. Instead, it sits deep within the markets, observing cultural changes at a grassroots level, enabling us to advise clients with authority. Local market analysts are always involved in campaign ideation, ensuring market preferences, key events and current trends are built in from the very beginning. They also liaise with our broad network of online publications and key opinion leaders in their own language and time zone to build strong, lasting relationships.
“As a brand, YOTEL is expanding world-wide and our website is becoming the prime booking channel for sales, so we needed to add extra languages to complement our growing audience. We selected Locaria, to deliver Simplified Chinese, German and Italian and we were delighted with their speed of response, flexibility and the quality of their translations. We also co-designed a new update process with Locaria and with our website delivery partner, and we can now easily keep our site up to date and fresh.”