Content Performance and Optimisation
A common problem experienced in international digital marketing is negotiating the relationship between marketing performance, brand guidelines, and the subtleties of a new language. We have coined the phrase ‘Performance Linguistics’ to refer to Locaria’s methodology in scaling brand marketing activity and campaigns internationally.
Because languages differ in structure, syntax and idiomatic expression, the meaning of a phrase can be completely altered by the misplacement of just one word. Advertisers often use simple translation services when expanding internationally. The problem with this approach to international content creation is that target language delivery is based purely on the source text without consideration for local market nuances, and the regulations of local advertising platforms.
Direct translation will often exclude valuable keywords that people use when searching online, resulting in uninspiring content and low visibility. New advertisers are often also unaware of the unique advertising options that regional platforms provide, limiting the effectiveness of their campaigns. Locaria’s dual emphasis on linguistics and digital marketing performance ensures that clients can reach any global market effectively, and in a way that helps their brand resonate with a local audience.
We don’t simply translate your content, we localise your customer journey. We apply this approach to PPC, SEO, Display, Social Media as well as on and off-site content localisation.
What’s more, due to our digital marketing foundation, we can measure the impact of great multilingual content creation on your business using digital marketing metrics such as click-through rate and bounce rate. This not only helps justify localisation spend with internal stakeholders, but also helps to manage subjective views on content tone. Your content can drive commercial performance, and we can prove it. If you’re new to a market, we can ensure your content performs from day one. If you localised in a hurry, or are looking for that additional edge to beat your competitors, we can review and revise your content to drive improved commercial results through improved global content strategies.
In the downloadable case study below, discover how one of our clients increased their traffic by 91%, and increased their client base by as much as 110% over 2 months from one of our campaign strategies.